Personal Shopper Platform: Voonik

These days, most of my time is being spent on this new app I have been introduced to called Voonik. I am in-general big on online shopping(one of the most common symptoms of being a girl!) as it is convenient and you have more variety of brands available online which are not available in the market like Done by None, Femella, Miss Chase, Fab Alley, etc. And what could be better than getting all of these favorite brands of mine under one roof! Voonik is one such app which saves me a ton of time going through all these different websites while offering a wide variety of choices be it clothes, accessories, jewellery, makeup or skincare! Now, with such a wide variety you might think it will be a little overwhelming to go through a zillion number of products to find the perfect one for you (coz there is always something better out there! So, better make sure you get the best!) but that's where Voonik is exclusive as it provides a personal shopping experience. In fact, it is India's largest personal shopper platform! And it has recently launched its app which is available on Play Store on Android phones. 

You can easily download the app and install it on your smartphones. Initially, the app will ask you few questions for a better understanding of your style and your body type. What I really liked is that they have paid attention to skin tone as well and they suggest you colors according to your skin tone! So your feed only shows stuff that’s guaranteed to flatter you. No more buyer remorse. Yay!

Once, you take the little quiz, you will be guided around the app, which is really convenient as I usually take few minutes to figure out what the app is all about but this saves me time and I can get started asap. You basically just need to either skip or like a product and the products that you like will automatically be added to your Love list. Have fun creating a Lovelist with stuff you love. And earn credit when someone buys from it! Another best thing? They will notify you as soon as that item's price drops, it goes on sale or is back in stock!!

Being a personal shopper app, it also suggests what you should pair your dress with. Whether to style the outfit with a statement necklace and stilettos or chunky earring and platform shoes. This is SO convenient! You can also see what your friends are looking at, track other fashionistas, post to Facebook and get a second opinion.

And it's not just clothes, they have a wide variety of makeup and skincare products as well which you will not find in the market like this Garnier Fructis Split-Ends Bandage in the image below. I am definitely going to give it a try and see if this product really works on the split-ends.

 The prices are also surprisingly affordable! Most of the items range between Rs.500/- to Rs.1500/- and you can totally buy complete looks on this app below Rs.3000/-! So, if you are one of those people who dread the long sale queues in stores, go ahead and download this app, you won't be disappointed!

The Shift Dress

{Dress - Femella, Necklace - A jewellery shop from my hometown, Shoes/Midi Rings/Ear cuffs - Forever 21, Clutch - Kunst, Cuffs - H&M}

A Shift dress is one of the wardrobe essentials as it flatters almost all body types and is suitable for many occasions if styled correctly. It came into the world of fashion in late 1950s and since then has been shifting its way through every era and it still holds it's ground when so many trends and styles have come and gone! Recently, I have grown an affection towards them as they are easy on the comfort level and high on style scale. This shift dress is my favorite of the lot that I have acquired recently. It's soft pale pink color looks very chic and sophisticated and the shoulder cut flatters my shoulders in the best way possible. This shift dress from Femella features a racerback and a layered look which adds more design elements to a simple dress.

I decided to style the dress in a more sophisticated way than I would any other shift dress as the color of the dress spells sophistication. Pairing it with a kundan necklace and a gold cuff, I kept the accessorization minimalistic yet bold. These two pieces of jewelleries were more than enough to complete the look. The shoes were a classy pair of suede heels and the hair was also done in an updo to maintain the classic and elegant look I was going for. This dress can be styled in so many different ways, the possibilities are endless. I can already imagine myself styling it in at least four more different ways, maybe one can be with sneakers for a super casual/relaxed look!

About the Brand:
Formed in 2009, Femella is India’s leading fashion eccentric destination inspiring the Indian women with funky and stylish clothing. The brand aims for reasonable, feminine and easy-to-wear fashion. Each attire crafted with in depth attention to detail adheres to the utmost quality standards. With the alluring collections and innovative designs with exquisite patterns, Femella has turned India’s most desired brand of women in a short span of time. Femella was recognized with the most sold out brand in a renowned online portal myntra.com and the products are also available in the other online fashion portal like koovs.com, fashionara.com, jabong.com etc.

With young and passionate entrepreneurs, Kavya Arora (CEO, Femella Fashions) and Ketki Arora (COO, Femella Fashions) Femella has become one of the popular affordable western wear brands in India. Kavya, a graduate from George Washington University, USA, observed a huge demand in the market for affordable western fashion wear in India, which led him to lead Femella into online space. Under his able leadership, Femella has grown exponentially over the last two years since being exclusively in the online space. While Ketki's responsibilities includes running the operations smoothly and looking over the design team. Her strategically implemented inputs and internal love for fashion played a role in facilitating in the growth of the company.