Bed Head - “This is Me” (Selfie to Barcelona Contest!)

"TIGI Bedhead has just gone live with the This is Me campaign. The brand known for its rule breaking attitude and cheekiness along with their fun and creative hair products already have a strong online social presence globally and have begun their efforts in engaging its Indian audience by reaching out to them. 

The TIGI Bedhead – ‘This is Me’ campaign stays true to the brand values and focuses on individuality by
encouraging people to acknowledge their true self. Personalities like renowned hair stylist Savio John Pereira; psychedelic painter Sameer Hazari; pilot, surfer and skateboard maker Spandan Banerjee; fashion stylist Chandni Sareen; Imaad Shah and Saba Azad of the swing band duo Madboy/ Mink and poi dancer Sumaiya Sayed have been featured into the campaign to represent the whole idea of expressing oneself freely. Each one of these personalities have pursued their dreams which is not your orthodox career options but something much bigger and better than that, something creative, something that drives them with passion. 

This is the part that drew me in, as I am myself doing something which is not traditionally considered as a career option especially in India. I know what kind of problems you have to face if you decide to pursue your dream. I tell people (Read relatives) that I am a blogger and the reaction I get from them goes something like this "Ummm...ok. But what do you really do, as in a job?".

The campaign video shows these guys in action and speaks of the core thought behind this campaign: self-expression. The video urges people to value their identity and individualism. The message implies that every individual is the star of a show that’s their own life and they are the only one in power to make or break it. The campaign just doesn't make a statement but validates it by featuring those who exemplify its meaning and worth.

Here are a few behind-the-scenes images I got my hands on!

Along with the series of videos that are being released on Bedhead’s YouTube channel, the Bedhead – This Is Me microsite also hosts a contest asking you all to get your hair styled in a salon just the way you want to, so as to express your individuality of style and get a selfie clicked with your stylists. The winner gets to go to a Music Festival in Barcelona, the biggest party this Summer with one of your best buddies. On the side, there is another incentive to this contest by which the most voted stylist will get to win a scholarship for a course at TIGI training academy in London, UK.


So, gear up guys! You can win an all expense paid trip to Barcelona with your best buddy! Could there be anything better than this? I don't think so.

Good Luck!"

Blush Blazer

{Blazer/Shorts/Shoes/Earring/Rings - Forever 21, Top - Zara, Cuff/Sunglasses - H&M, Bag - c/o Etre}

This blazer had been hanging in my closet brand-spanking-new for more than 4 months. One day while arranging my closet, I realized it still had the price tag on it and then and there I decided, my next outfit was going to be styled around this beautiful blush blazer. 

Blazers are staple pieces in a girl's wardrobe. You can never have enough. I own nine of them and I am still always on the lookout for more. You need to start building your collection from the basics. Once you have the perfect tailored fit black blazer, the next one you should get is a nude or blush color which is very versatile and goes with many outfits. Once you have these two, you can venture out for more variety like patterned ones, a bold bright blue blazer, or a fuschia georgette blazer, etc. But then again, who am I to tell you where to begin, if you feel like you can pull off a fuschia blazer on the first go, by all means, go ahead and let the bright hued blazer be your first ever. The idea is to own the final look and let your personality reflect through your outfit. 

For me, I like to begin with basics. My first blazer was a tailored fit black Zara blazer(Click HERE) which still fits perfectly and to be honest, it was the most expensive one too. I knew it was an investment as a black blazer is a wardrobe staple. I have worn it countless number of times now, and it is still in prime condition. Money well spent. 

You can style your blazers with practically anything! No, really! You can wear them with maxi dresses, maxi skirts, trousers, denims, shorts, skirts, heck, just throw it over any outfit and they can instantly make your outfit look so much better! I styled this blazer keeping the warm weather in mind. I kept it very simple with a white top and high waist shorts and kept the accessories to the minimum too. I felt a necklace would totally distract the attention from the outfit as a whole. I wanted it to be a clean and chic look. The white earring doesn't disturb the tone of the outfit and the clutch adds an interesting element. All in all, I like how it came out. What do you guys think? 

Stay Chic!

Designer Diggs: Elitista by Jyotsna Kapoor

{Jacket - Elitista by Jyotsna Kapoor, Spaghetti top/Shoes/Rings/Earrings - Forever 21, Skirt - Koovs, Bag - H&M, Belt - Promod}

As the Monsoon is upon us, there is a nip in the air and the wind is suddenly cooler at night. At times like these, I like to carry a light jacket to drape over my shoulders when the sun bids goodbye. This jacket from Elitista by Jyotsna Kapoor has been my recent favorite and I have been pairing it with so many outfits, it's not even funny! The beautiful golden work in the front and the draped lines at the back, and the finishing, all these features have me drooling over this beautiful piece of craftsmanship.

I wanted to keep the jacket as the focus of the look so I paired it with an all black outfit and red pout (Click HERE for the Red Pout makeup breakdown). The spaghetti top and the skirt formed a faux bodycon dress and to make sure that my waist did not vanish in all that black, I added a tan belt to emphasize on the waist area. The shoes were bold and edgy to go with the feel of the jacket. The jacket gives out a strong vibe, you need to be confident enough to pull it off. And the shoes complements the jacket and the red pout adds to the whole theme. This outfit is very strong and statement making, and I felt very confident and good about myself in general that day. I think it's the silhouette of the outfit, it flatters the body in the best way possible.

This jacket was initially a part of an Anarkali I wore to my friend's Sangeet ceremony. The fit and the finish of the whole attire was exemplary! I have never been so impressed with a relatively new designer's work. Jyotsna Kapoor might be new to this industry but she knows what she is doing when it comes to custom fitting the garments and giving the best finishing. You can turn the whole attire inside out and there won't be one single seam out in the open, it's almost like you can wear it inside out and nobody will really notice!

About the designer:
Jyotsna Kapoor launched her label Elitista almost one year ago. Strongly focused on providing the best Indianwear designs at the most affordable prices along with the best fit and finish, she drove herself with passion for creating. She has come a long way in a short span of time and all the credit goes to her hard work and creative designs. Her USP, the draped sarees along with fully gold work backless blouses (same work as you see in my jacket) are most hot-selling products today. Her anarkali suits are also highly in demand because of the quality, fit and finish. There are very few designers in the industry who focus on these details, most I have seen compromise on the quality of the fabric and never gives perfect finishing. But I was very very impressed with Jyotsna Kapoor, the quality of fabric she used, the fit of the dress and the finishings, the customer service was impeccable too. Couldn't have been happier with my purchase!

You can check out more from her collection on her Facebook Page: Elitista by Jyotsna Kapoor