Closeup Diamond Attraction - Review

This month has been mostly about Closeup Diamond Attraction for us. We were flown to Mumbai to attend its launch, we got the products to try before it was launched in the market and then we again flew to Mumbai for another exciting collaboration with Closeup for the same product! 

All of this to promote a toothpaste. We had to wonder, does the product really delivers its claims of instant whiter and brighter teeth? The company must be really confident in their claims as it is supposed to make your teeth whiter and brighter in just one wash and with every wash you see a clear change towards a brighter smile.

Let's take a closer look at the product and see what it is all about!

Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile.

"This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action. After brushing, the blue is gone...and your teeth are visibly whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use"

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly whiter teeth from the first brush itself. It is a must-have for new age beauty kits.” 

I have been using this product for 3 weeks now and here's what I think: In the first wash, I was expecting my teeth to be like realllly white as the girl in the TV commercial (not the blue glow though, I do NOT want that!) but after the wash, I was a little disappointed but to be frank, does your hair become like the Ariel mermaid, flowing and glowing like Anushka Sharma from the Clear Shampoo Ad in the first wash? No. But what the toothpaste did do was quite apparent after a closer look. It removed the slight tint of yellowness and my teeth did appear a tad bit whiter! 

Over a course of regular use of this half blue-half white gel toothpaste, I can definitely say that I love it. My teeth do appear whiter and the smell of the toothpaste is so minty! If you have to use a toothpaste, why not use this one which has such a fresh and pleasant smell and PLUS, it actually makes your teeth whiter! Regular toothpastes would clean your teeth really well, keeps the germs away and all, I agree. But this one goes an extra mile to make your teeth brighter! 

Price: Rs.40/- for 50gm

Rs.79/- for 100gm

I would say it's a 5/5. 

Go for it!

Personal Shopper Platform: Voonik

These days, most of my time is being spent on this new app I have been introduced to called Voonik. I am in-general big on online shopping(one of the most common symptoms of being a girl!) as it is convenient and you have more variety of brands available online which are not available in the market like Done by None, Femella, Miss Chase, Fab Alley, etc. And what could be better than getting all of these favorite brands of mine under one roof! Voonik is one such app which saves me a ton of time going through all these different websites while offering a wide variety of choices be it clothes, accessories, jewellery, makeup or skincare! Now, with such a wide variety you might think it will be a little overwhelming to go through a zillion number of products to find the perfect one for you (coz there is always something better out there! So, better make sure you get the best!) but that's where Voonik is exclusive as it provides a personal shopping experience. In fact, it is India's largest personal shopper platform! And it has recently launched its app which is available on Play Store on Android phones. 

You can easily download the app and install it on your smartphones. Initially, the app will ask you few questions for a better understanding of your style and your body type. What I really liked is that they have paid attention to skin tone as well and they suggest you colors according to your skin tone! So your feed only shows stuff that’s guaranteed to flatter you. No more buyer remorse. Yay!

Once, you take the little quiz, you will be guided around the app, which is really convenient as I usually take few minutes to figure out what the app is all about but this saves me time and I can get started asap. You basically just need to either skip or like a product and the products that you like will automatically be added to your Love list. Have fun creating a Lovelist with stuff you love. And earn credit when someone buys from it! Another best thing? They will notify you as soon as that item's price drops, it goes on sale or is back in stock!!

Being a personal shopper app, it also suggests what you should pair your dress with. Whether to style the outfit with a statement necklace and stilettos or chunky earring and platform shoes. This is SO convenient! You can also see what your friends are looking at, track other fashionistas, post to Facebook and get a second opinion.

And it's not just clothes, they have a wide variety of makeup and skincare products as well which you will not find in the market like this Garnier Fructis Split-Ends Bandage in the image below. I am definitely going to give it a try and see if this product really works on the split-ends.

 The prices are also surprisingly affordable! Most of the items range between Rs.500/- to Rs.1500/- and you can totally buy complete looks on this app below Rs.3000/-! So, if you are one of those people who dread the long sale queues in stores, go ahead and download this app, you won't be disappointed!