Gucci Tattoo Heart Bag

Gucci Bag
Gucci Bag
If you’ve seen the advertising campaign that features Rihanna for the Gucci Tattoo Heart Collection and you want to buy one of the items to donate 25% to Unicef, you only have until 31st January to do so. This is the ‘joy’ small boston bag that has double handles and the gucci script logo.

It measures 25 x 11 x 14cm and costs £360 with 25% going to Unicef to support programs for orphans affected by HIV & Aids in Africa. This is a great marketing technique in this day and age when an excessive spend on a fashion item can seem vulgar when poverty is rife, yet the customer can justify a spend that gives money to a charity that they may not otherwise have given to.

If just half of the top designers took this type of campaign on we could see some charities receiving some fantastic donations and we would all feel alot better about high paid celebrities spending so much on their wardrobes to host the charity phone-ins where they encourage us mere mortals to donate our hard earnt money